Freelance Social Media & Digital Marketing Manager Denmark (all genders)

Tasks & Responsibilities

Social Media, Influencer Relations & Content Creation

 

• Manage KNIPEX social media channels in Denmark, including planning, scheduling, and publishing content via internal tools across platforms such as Facebook and Instagram.
• Create locally relevant content and handle community management with a strong customer-centric approach.
• Build and maintain relationships with influencers, collaborators, and local creators.
• Continuously optimise content and campaigns to improve reach, engagement, and overall brand impact.
  
   

Digital Sales & Marketing

 

• Create, localise, and optimise digital sales and marketing content in close cooperation with the KNIPEX Digital Marketing Team at HQ in Germany.
• Support online campaigns (e.g., social media, paid advertising, email marketing) for owned and partner channels, and coordinate activities with selected customers and distributors.
• Monitor and analyse KPIs related to traffic, conversions, and campaign performance, while staying informed about market trends, competitor activities, and digital best practices in B2B and B2C environments.
  
   

Additional

 

• PR experience or affinity, including working with media, trade publications, and brand communications.
• Willingness to support and attend relevant trade fairs and industry events within Denmark.
  
   

Preferred Profile & Skills

 

• Strong interest in (hand) tools and technical products.
• Proven experience in digital marketing, social media management, and influencer relations (B2B and/or B2C).
• Confident in handling performance KPIs.
• Background in marketing, communications, sales, or a related field (education or degree preferred).
• Excellent language skills: Danish (native or fluent) and very good English.
• Solid digital know-how in content marketing and social media platforms.
• Basic proficiency in MS Office applications (especially Excel).
• Freelance mindset with high independence, reliability, and strong local market understanding.
  
   

Familiarity With

 

• Social media management tools
• Native platform tools (e.g., Meta Business Suite)
• Paid media platforms (e.g., Meta Ads Manager)
• Content planning tools
• Influencer and monitoring tools
• Creative and localisation tools (e.g., Canva, Adobe Creative Cloud)
• Video editing tools (e.g., CapCut, Premiere Pro, or similar)
• CRM systems (e.g., Salesforce, HubSpot, or similar)