Growth Lead

Role Overview

This is a market-building role rather than a traditional marketing position. The ideal candidate should have a strong understanding of the Nigerian crypto market, established relationships across the local ecosystem, and a proven ability to turn communities, partnerships and local networks into measurable user growth.

Key Responsibilities

• Market Growth: Identify and onboard institutional and high-volume participants to ensure consistent marketplace liquidity and depth
• User Acquisition & Activation: Develop and execute localized growth strategies to acquire and convert new users into active traders — spanning segmentation, referral programs, and onboarding optimization
• Partner & Counterparty Management: Serve as the primary relationship owner for key marketplace participants, maintaining platform SLAs and operational standards
• Market Intelligence: Surface local payment trends, settlement preferences, and alternative rails relevant to the African market for the product team

What We're Looking For

• 5+ years in Fintech Operations, Digital Asset Settlement, or Marketplace Management
• Strong understanding of the African crypto trading landscape
• Deep familiarity with Nigerian payment infrastructure, local market dynamics, and cross-border value movement
• Proven ability to build SOPs and operate effectively in lean, remote-first environments

Preferred Qualifications

• Experience working at a crypto exchange, P2P marketplace, wallet, Web3 project or fintech.
• Direct experience working with P2P merchants or liquidity providers.
• Strong existing network among Nigerian crypto KOLs, communities and ecosystem participants.
• Experience with referral, affiliate or agent / community-led growth.
• Experience launching a new crypto product, market or business from an early stage.
• Experience managing KOL, PR, media or growth agencies.
• Good understanding of Nigeria’s local payment and digital asset ecosystem.

What We Value

We are looking for someone who understands the difference between traffic and genuine user growth.

• Which communities actually influence crypto users.
• Which KOLs have genuine credibility and conversion potential.
• Which partnerships can generate meaningful users and trading activity.
• Which acquisition channels can scale efficiently.
• Which campaigns create short-term traffic versus long-term adoption.

You should be comfortable operating directly in the market — building relationships, testing initiatives, analyzing results and scaling what works.