Social Media Manager/ Content Creator

KEY RESPONSIBILITIES

A. Social Media Strategy & Management

Social Media Planning

• Develop and implement a comprehensive social media strategy aligned with the company's business objectives.
• Create monthly, quarterly, and annual content calendars.
• Identify opportunities to increase brand awareness and audience engagement.
• Monitor industry trends, competitors, and emerging content opportunities.
• Recommend innovative strategies to improve online visibility and lead generation.

Platform Management

Manage and grow the company's presence across:

• Instagram
• Facebook
• LinkedIn
• TikTok
• X (Twitter)
• YouTube
• Pinterest
• Other relevant digital platforms

Community Management

• Monitor and respond to comments, inquiries, and direct messages promptly.
• Build and maintain positive relationships with followers and prospective clients.
• Engage with industry communities, influencers, and relevant brands.
• Escalate customer inquiries and leads to the appropriate internal teams.

B. Content Creation & Storytelling

Content Development

• Create engaging and visually compelling content that reflects the company's brand identity.
• Develop content showcasing:
• Architectural projects
• Interior design projects
• Construction progress
• Before-and-after transformations
• Project walkthroughs
• Site activities
• Team culture
• Client testimonials
• Educational content
• Design tips and trends

Copywriting

• Write compelling captions, articles, and social media copy.
• Create engaging storytelling narratives around projects.
• Develop content that communicates the company's value proposition and expertise.

Visual Content Creation

• Edit photos and videos for social media use.
• Design graphics, presentations, and promotional materials.
• Create reels, short-form videos, motion graphics, and animations.
• Produce content optimized for each social media platform.

Video Content

• Develop video concepts and scripts.
• Edit project videos and site footage.
• Produce educational and promotional video content.
• Coordinate with site teams for video and photo collection.

C. Brand Management

Brand Positioning

• Ensure consistency in brand voice, messaging, and visual identity.
• Maintain brand standards across all digital channels.
• Promote the company's culture, achievements, and expertise.

Reputation Management

• Monitor online brand perception.
• Respond professionally to feedback and reviews.
• Manage brand-related communications online.

D. Lead Generation & Business Support

Marketing Support

• Develop content campaigns that support business development initiatives.
• Generate qualified leads through strategic content marketing.
• Promote company events, project launches, and corporate announcements.

Client Acquisition Support

• Create content targeted at prospective residential and commercial clients.
• Support proposal presentations with visual and digital content.
• Develop case studies highlighting successful projects.

E. Analytics & Performance Reporting

Performance Monitoring

• Track key social media metrics and campaign performance.
• Analyze engagement, reach, impressions, and audience growth.
• Monitor website traffic generated from social media channels.
• Evaluate content effectiveness and optimize strategies.

Reporting

• Prepare weekly and monthly performance reports.
• Present recommendations for improvement.
• Track lead generation metrics and conversion opportunities.

QUALIFICATIONS

Education

• Bachelor's Degree in Marketing, Communications, Mass Communication, Digital Media, Public Relations, Graphic Design, or related field.

Experience

• Minimum of 2–5 years experience managing social media accounts professionally.
• Proven portfolio of content creation and social media management.