Social Media Manager

Your job is to build trust.

Shape perception.

Condition demand.

Generate qualified interest.

Support revenue.

If your definition of success is primarily views, likes, reach, and engagement, this role is probably not for you.

If you understand how content influences trust, authority, buying decisions, and high value customer behaviour, we'd like to meet you.

About Pawnshop by Bluradish

Pawnshop by Bluradish is Nigeria's leading luxury asset backed capital and advisory company.

We help clients buy, sell, leverage and unlock liquidity from high value assets including:

• Luxury watches
• Designer handbags
• Fine jewellery
• Other premium assets

Our business operates where luxury, wealth, trust, discretion and finance intersect.

Everything we publish must reinforce one message:

This is where serious people transact serious assets.

What You'll Be Responsible For

You'll own the day to day execution of our social media ecosystem across platforms including:

• Instagram
• Snapchat
• WhatsApp Status
• WhatsApp Channels & Communities
• X
• LinkedIn

You'll work closely with our founder, creative team, designers, editors and commercial teams to ensure every piece of content strengthens our positioning and contributes to business growth.

Your responsibilities will include:

• Executing multi platform content strategies
• Publishing and distributing content consistently
• Repurposing content intelligently across channels
• Managing community engagement and audience interactions
• Supporting qualified inquiries through social media
• Monitoring platform performance
• Producing weekly and monthly commercial performance reports
• Extracting insights that improve future content decisions

Most importantly, you'll constantly ask:

"How is this helping the business?"

What Success Looks Like

Success in this role is not measured by follower count alone.

You'll help us achieve:

• Stronger luxury brand authority
• Greater market trust
• Higher quality inbound inquiries
• Better WhatsApp and DM conversations
• Increased appraisal requests
• Better customer retention
• Stronger commercial intent
• Higher quality reporting and strategic insights

Who We're Looking For

We're looking for someone who naturally thinks beyond social media.

You understand:

• Consumer psychology
• Luxury positioning
• Brand perception
• Storytelling
• Platform behaviour
• Audience conditioning
• Commercial strategy

You know that every platform serves a different purpose.

Instagram builds aspiration.

LinkedIn builds credibility.

WhatsApp builds retention.

Snapchat builds familiarity.

You don't post because it's time to post.

You publish with intention.

You Might Be a Great Fit If You

• Have experience managing premium, luxury, finance or high trust brands
• Understand how social media supports revenue and customer acquisition
• Can interpret analytics beyond vanity metrics
• Are highly organised and disciplined
• Write exceptionally well
• Can identify what creates trust, authority and buying intent
• Enjoy building systems rather than chasing trends
• Are coachable and eager to improve

You Probably Won't Enjoy This Role If You

• You're obsessed with going viral
• You measure success only by engagement
• You rely heavily on trends for content ideas
• You focus more on aesthetics than commercial outcomes
• You struggle to accept feedback
• You prefer managing entertainment or lifestyle pages over premium brands

What You'll Need

• Proven experience managing social media professionally
• Excellent written English
• Strong understanding of Instagram, LinkedIn, X, Snapchat and WhatsApp
• Experience with content planning and publishing systems
• Ability to analyse performance and generate actionable insights
• Strong organisational and communication skills

Experience in luxury, finance, automotive, real estate, jewellery, watches or other premium industries is a strong advantage but not mandatory.

Commercial thinking and learning ability matter more than years of experience.

Our Hiring Process

Shortlisted candidates should expect discussions around:

• How social media influences commercial growth
• Luxury brand positioning
• Audience psychology
• Reporting beyond vanity metrics
• Platform specific strategy
• Business thinking

Ready to Apply?

If you're the kind of Social Media Manager who sees social media as a commercial growth system rather than just a content calendar, we'd love to hear from you.

Please apply with:

• Your CV
• Portfolio or links to accounts you've managed
• A short cover note explaining how social media contributes to business growth beyond engagement metrics.

We're not looking for someone to manage our pages.

We're looking for someone to help build one of Africa's most trusted luxury brands.