Digital Consumer Experience Manager

Purpose of the Role    

The Digital Consumer Engagement Manager will lead the execution of Viya Health's digital consumer strategy across the Nigerian market. This is a commercially grounded, consumer-obsessed role that blends digital marketing, content strategy, community growth, omnichannel execution, and performance analytics to deliver seamless, culturally resonant consumer experiences.    

Nigeria represents one of Viya's most strategically significant markets characterized by a digitally connected, diverse consumer base, a maturing e-commerce and health-tech landscape, and high consumer expectations for brand experience. The successful candidate will bring deep knowledge of the Nigeria consumer, strong digital fluency, and the leadership presence to drive results across a complex, multi-stakeholder environment. We are looking for a hands-on executor and strategic thinker who can translate global frameworks into local impact and who is ready to grow into broader regional leadership as Viya scales across Nigeria.    

Key Responsibilities    

Consumer Experience Strategy & Omnichannel Execution         

 

• Localise and implement Viya's consumer experience strategy for the Nigerian market, ensuring a seamless, frictionless journey across all touchpoints — digital (app, e-commerce, social, email, CRM) and physical (in-clinic, partner, and third-party).  

• Own the omnichannel ecosystem map for Nigeria: while offline delivery is led by commercial and third-party partners, this role is accountable for ensuring the end-to-end consumer journey remains coherent, consistent, and friction-free across all channels.  

• Map consumer journeys for Nigeria; identify friction points, channel gaps, and moments that matter and drive resolution in collaboration with commercial, clinical, regulatory, and technology teams.  

• Champion consumer-centred thinking across the Nigeria business.  

• Monitor trends in digital health, consumer tech, and women's health within the Nigerian and broader regional context to surface opportunities for innovation and differentiation.  

• Input into the Africa regional and global consumer experience strategy, contributing Nigeria market intelligence, consumer insights, and commercial realities to inform direction and priorities.  

• Coordinate with Viya's regulatory and quality-of-care teams to ensure the consumer experience meets relevant compliance and quality standards in the Nigerian regulatory environment         
  
   

Digital Marketing & Campaign Management         

 

• Lead the planning and execution of digital marketing campaigns to increase awareness, demand, and conversion for Viya Health products and services in Nigeria.  

• Implement digital brand strategies that strengthen visibility, engagement, and market positioning, ensuring brand consistency across all platforms and touchpoints.  

• Execute performance-driven strategies to improve consumer experience and grow revenue, optimising against key metrics including CPA (cost per acquisition), ROAS (return on ad spend), NPS (Net Promoter Score), and CSAT (Customer Satisfaction Score).  

• Maintain a data-driven, test-and-learn approach to continuously optimise campaigns and consumer journeys.  

• Deliver clear, concise performance reports and strategic recommendations to regional leadership and cross-functional teams.